UNIVERSITY OF UTAH

I created newly adopted logos and a comprehensive brand system that reflects the University of Utah’s rich heritage, current excellence, and bold future. I crafted a visual identity that honors the U’s academic prestige as a top-tier public university, while also capturing its powerhouse presence in athletics. I developed the new brand guidelines and a nearly 100-page brand guide book, which carefully defines typography, color, logo usage, and tone of voice to ensure consistency and clarity across all applications of the U’s branding. The result is a modern, unified brand that speaks to the history of the institution and the ambition of the university as it steps confidently into its next chapter.